In Appreciation of: BIBBI Parfum’s Ghost of Tom
An otherworldly scent that speaks to the subconscious – the newest inductee to the Liberty Beauty Hall of Fame is rather surprising indeed
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In Appreciation of: BIBBI Parfum’s Ghost of Tom
An otherworldly scent that speaks to the subconscious – the newest inductee to the Liberty Beauty Hall of Fame is rather surprising indeed
By: Shannon PeterThe Synopsis
The ability for scent to speak to our subconscious is well documented; the rise of functional fragrances intended to shift your mood is proof of that. But one fragrance brand rewriting the rulebook entirely is BIBBI Parfum, the new and very blue perfume line that has just landed exclusively at Liberty, bringing with it six ethereal scents. But if you ask us, Ghost of Tom, £225 for 100ml, is the one you want to smell first.
The Rise to Fame
BIBBI Parfum is the brainchild of Swedish-born creative designer, Stina Bibbi Seger, alongside her husband, Jan Vilhelm Ahlgren – yes, the very genius that brought us Vilhelm Parfumerie. But where most fragrance brands draw their inspiration from tangible moments in the world around them, BIBBI Parfum takes an altogether more otherworldly approach. In fact, each scent is inspired by Seger’s transportive and transformative experiences with ancient meditation practices to tell fascinating stories of other times, places, realms and ideas.
The Credentials
BIBBI Parfum’s opening line-up comprises six scents, but there’s something about The Ghost of Tom that makes it a stand-out. It was conjured up to replicate the tea-like scent supposedly left in the wake of unearthly spirits as they pass you by. Spooky? A little. Delicious? Completely, featuring moreish notes of black tea and bergamot.
The Star Quality
As those who have already snuck into their Liberty Beauty Advent Calendar 2023 and found a taster of this scent in one of the drawers can attest, there is something rather special about Ghost of Tom. Like nothing you’ve smelt before, it’s the kind of perfume that will see you collect compliments from all those who pass, who you can then impress with the story of its creation. And isn’t that the main aim when selecting a signature scent to call your own?
