Why the World is Embracing Coastal Grandma Chic
Dream of beachfront living and lounging in snug cashmere sweaters? Grab a glass of Chablis and let Liberty share the low-down on a new trend that’s very you.
By: George ElliotRead more
Why the World is Embracing Coastal Grandma Chic
Dream of beachfront living and lounging in snug cashmere sweaters? Grab a glass of Chablis and let Liberty share the low-down on a new trend that’s very you.
By: George ElliotHave you heard of Coastal Grandma Chic, the light and breezy fashion trend that’s sweeping social media? Coined by TikToker Lex Nicoleta, this easy-going, very American aesthetic is all about channelling your inner Nancy Meyer rom-com character (think: Diane Keaton in Something’s Gotta Give or Meryl Streep in It's Complicated) and dressing in discreetly luxurious fashion, all while sipping chilled chardonnay on your sea-front veranda. Granted, the latter may take a little imagination, but it does sound heavenly, right? So, how do you go about achieving this trending aesthetic? Just look to our editor-approved guide for help.
Layer Up in Comforting Style
Comfort and understated luxury are key to this trend. Think cashmere and plush wool knits, nautical stripes, loose-fitting t-shirts and crisp shirting – all layered to perfection. To reflect the airiness of the Coastal Grandma’s seaside sanctuary, opt for tops in whites, beige and delicate hues like Liberty’s Lodden Fitted Shirt, £135 with Totême’s Merino Wool Zip Knit Jumper, £300 tied loosely around your neck.
Liberty
White Relaxed Cotton Poplin Shirt
Free UK Standard delivery within 5 working days on all orders over £100
Paloma Wool
Plume Long-Sleeve Shirt
Free UK Standard delivery within 5 working days on all orders over £100
Marant Étoile
Plalia Pleated Top
Free UK Standard delivery within 5 working days on all orders over £100
Paloma Wool
Skirt LS High-Neck Printed Top
Free UK Standard delivery within 5 working days on all orders over £100
Liberty
Katie and Millie Fitted Tana Lawn™ Cotton Shirt
Free UK Standard delivery within 5 working days on all orders over £100
Totême
Poplin Shirt
Free UK Standard delivery within 5 working days on all orders over £100
Wear the Trousers
Preferring the fuss-free to the froufrou, plain tailored trousers and loose-cut jeans are definite wardrobe staples for the Coastal Grandmother. Continuing with the neutral colour scheme for that breezy and timeless feel, look to Carly's High-Rise Wide-Leg Jeans in ecrus, £240 or choose a pair of Flared Silk Trousers by Eskander, £795 for a touch more opulence.
YMC
Market Denim Trousers
Free UK Standard delivery within 5 working days on all orders over £100
THE UNIFORM
Silk and Cashmere-Blend Cropped Trousers
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Maria de la Orden
Niza Pink Corduroy Trousers
Free UK Standard delivery within 5 working days on all orders over £100
Sleeper
Dynasty Linen Trousers
Free UK Standard delivery within 5 working days on all orders over £100
Pleats Please Issey Miyake
FORWARD 2 Straight-Leg Trousers
Free UK Standard delivery within 5 working days on all orders over £100
Stella McCartney
Fluid Linen Pleated Straight-Leg Trousers
Free UK Standard delivery within 5 working days on all orders over £100
THE UNIFORM
Silk and Cashmere-Blend Cropped Trousers
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Bags for Coastal Life
Coastal Grandmas love romantic trips to the beach, perusing farmers markets and filling their shaker-style kitchens with blooms from the local flower shop. This means having a bag to hand that is tastefully luxurious and yet practical enough to hold all their essentials. With the tote and bucket being the definitive bags of the trend, pick up HEREU's Calella Canvas Tote Bag, £300 or Chloé's Woody Tote Bag, £790 before you head out.
HEREU
Calella Canvas Tote Bag
Free UK Standard delivery within 5 working days on all orders over £100
Loewe
x Paula's Ibiza Slit Mini Tote Bag
Free UK Standard delivery within 5 working days on all orders over £100
Liberty
Iphis Little Marlborough Tote Bag
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100
Marni
Tropicalia Small Raffia and Leather Bucket Bag
Free UK Standard delivery within 5 working days on all orders over £100
Naghedi
St. Barths Mini Plaid Woven Tote Bag
Free UK Standard delivery within 5 working days on all orders over £100
The Elevating Extras
While largely clean and minimal, the Coastal Grandma trend is incomplete without its finishing flourishes. For those sun-dappled strolls, shield from the rays underneath a Picnic Cotton Bucket Hat by La Veste, £120 and behind a pair of Gucci Acetate Oversized Cat-Eye Sunglasses, £215. And when the breeze inevitably takes on a chill? Wrap yourself up in a Max Mara Serra Cape, £520. Total Coastal Grandma chic achieved.
Ganni
Crochet Bucket Hat
Free UK Standard delivery within 5 working days on all orders over £100
Bottega Veneta
Acetate Cat-Eye Sunglasses
Free UK Standard delivery within 5 working days on all orders over £100
Acne Studios
Bubble Logo Bucket Hat
Free UK Standard delivery within 5 working days on all orders over £100
Prada
Acetate Oversized D-Shaped Sunglasses
Free UK Standard delivery within 5 working days on all orders over £100
Ganni
Crochet Bucket Hat
Free UK Standard delivery within 5 working days on all orders over £100
Isabel Marant
Acetate Cat-Eye Sunglasses
Free UK Standard delivery within 5 working days on all orders over £100
Ganni
Recycled Tech Fabric Bucket Hat
Free UK Standard delivery within 5 working days on all orders over £100
Free UK Standard delivery within 5 working days on all orders over £100