In the Studio with Nada Ghazal
The fine jewellery designer walks us through the process behind her creations, including the new collection inspired by Universal Pictures' film Wicked
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In the Studio with Nada Ghazal
The fine jewellery designer walks us through the process behind her creations, including the new collection inspired by Universal Pictures' film Wicked
Lebanese-born Nada Ghazal started her journey into jewellery at a young age: creating jewellery from everyday items as a child and saving to have designs brought to life by local goldsmith as a teen. It wasn’t until her 30s, however, that she left a career in advertising to set up her eponymous brand.
Known for her brushed gold creations, elegant, boldly feminine shapes and acharacteristic scattering of gems: Ghazal describes her creations as “edgy but sensual”.
This year, in celebration of Wicked & Liberty’s festive collaboration, which spotlights the artisanal craftsmanship behind the new Universal Pictures film, in UK cinemas from 22nd November, Ghazal created an exclusive Spellbound collection: inspired by the film’s lead characters.
Here, Ghazal walks us through her process to reveal the stories, techniques and inspirations behind her creations, as well as how she drew on Wicked’s central characters when designing the Spellbound range.
Could you start by telling us a little about your brand and how you got started?
I've been infatuated with jewellery ever since I was about five or six years old. I used to transform everyday items—wires, beans, even cookies—into jewellery pieces. As I grew up, I dreamed of pursuing jewellery design, but that wasn’t an option in Lebanon at the time. So, I studied graphic design and fine arts instead and spent about 10 years in advertising. I loved working in the creative department, but I always knew I wanted to start my own brand.
By the age of 30, I left advertising to pursue my dream. I returned to Beirut and saw an opportunity to create jewellery with soul—pieces that tell a story and that people could connect with. That’s how the brand was born.
How would you describe the aesthetic of your jewellery, and how has it developed?
Our jewellery is bold yet feminine, ageless, and timeless. It’s edgy while also being sensual. This balance reflects a strong identity and resonates with different types of women.
When did you first become interested in jewellery?
My passion for jewellery started in childhood. I would use my savings as a teenager to draw designs and have them made by a goldsmith. That passion stayed with me through my years in graphic design and advertising until I finally started creating my own pieces.
What is your process for bringing your designs to life, from sketch to final product?
I start by translating my emotions, stories, and experiences into jewellery. I write down my feelings and sketch alongside those writings.
Once I have a concept, I expand it into a full collection. We then create prototypes, starting with 3D drawings or prints. Every piece is refined with meticulous attention to detail, from the initial concept to the final product.
Are there any specific jewellery techniques you favour in your work?
Yes, we use two hallmark techniques that define our brand: brushed gold with a sandblasted texture and a scattered stones design. The scattered stones concept was inspired by my daughter’s playful splashes of paint—it’s a mix of big and small stones placed in a unique, organic way.
Where do you find inspiration for your designs?
My inspiration comes from within—what I’m feeling or experiencing at any given time. While these feelings are personal, they’re also universal, which allows others to connect with my pieces.
You created the Spellbound collection inspired by the new film Wicked. Could you tell us more about that?
Of course! The Spellbound collection has six pieces inspired by the contrasting personalities of Glinda and Elphaba from Wicked.
For instance, I designed a rounded ring for Elphaba with emeralds and a bold aesthetic, while Glinda’s piece features soft pink blossoms, hand-painted enamel, and pink sapphires. The collection reflects the interplay between boldness and softness.
Craftsmanship and sustainability are key to your brand. Why is that, and how does it show in your creations?
From the beginning, I’ve worked closely with our craftsmen, many of whom have been with me for over 18 years. Having our own workshop allows us to ensure the highest quality and ethical sourcing of materials. This commitment reflects our dedication to sustainability and craftsmanship.
Do you have anypersonal favourites from your collections?
Absolutely. I have favourites from each collection, but some stand out. For instance, I’ve been wearing my Malak ring for 14 years—it’s timeless and versatile. I also love my pinky rings with diamonds or sapphires, as well as my stackable urban cuffs and the Fuse earrings. Each piece holds a special place in my heart.
