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Rose Inc's Satin Lip Colour in Persuasive in Liberty's Beauty Hall of Fame

In Appreciation of: Rose Inc’s Satin Lip Colour in Persuasive

It’s curtains up for the supremely creamy lipstick you could never tire of
By: Shannon Peter

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In Appreciation of: Rose Inc’s Satin Lip Colour in Persuasive

It’s curtains up for the supremely creamy lipstick you could never tire of

By: Shannon Peter

The Synopsis

Everyone needs one: a classic lipstick you can rely on to lift your complexion and make you feel a little more polished, no matter the occasion. The kind of lipstick you can trust to look good that you don’t even need a mirror to apply it. Yet to find yours? We urge you to take Rose Inc’s Satin Lip Colour in Persuasive, £22 for a spin.

The Rise to Fame

For the uninitiated, Rose Inc is the luxury beauty brand made by model and modern tastemaker, Rosie Huntington-Whiteley. Let’s face it: she knows what good makeup should look like, having spent the best part of two decades sitting in a makeup artist’s chair, eyeing up the products pulled out from kits time and time again. But she also knows what’s missing. The formulas that the modern-day makeup wearer wants and deserves. And that’s Rose Inc – a concise edit of high performance products for eyes, lips, cheeks and skin that’ll give you the glow (and cheekbones) you’ve long been searching for.

The Credentials

Incredibly creamy, the lipstick swipes on with little fuss, and while the pigment payoff is impressive, the soft-satin finish gives it a touch of balminess, so it’s incredibly comfortable to wear, too.

The Star Quality

There are very few genuinely universal lipstick shades, but Persuasive manages to tow that line effortlessly. In fact, the warm brick-red shade has the uncanny ability to emphasise the radiance of every face it's applied to.

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