Notes From... Verden's Charlotte Semler
Meet the founders behind the hero creations in this year’s Beauty Advent Calendar
Read more
Notes From.... Verden's Charlotte Semler
Meet the founders behind the hero creations in this year’s Beauty Advent Calendar
Just in case you haven’t heard: the Liberty Advent Calendar 2024 has finally arrived! To celebrate its arrival, and to help you get excited to open those Liberty print drawers (opened them already? We won’t tell…) we’re speaking to the founders behind some of our favourite brands in the calendar to hear the stories behind the products inside.
If you want to keep the mystery alive until December: consider this your spoiler warning, if you don’t mind a little teaser: get set for tips, tricks and insider stories from the very best in the beauty world.
Not got your hands on the Liberty Beauty Advent Calendar 2024 yet? Worth £1,205 but yours for £260, it's packed with 28 products, including 18 full-sized, from the most covetable brands in skincare, make-up, hair and fragrance.
And for the second year running, we've partnered with world-renowned artist Clym Evernden to bring back his iconic box, illustrated with scenes from our Tudor flagship.
The Liberty Beauty Advent Calendar 2024
This week’s note comes from Charlotte Semler, co-founder of Verden, the brand behind the Herbanum Hand Cream hidden in one of this year’s advent calendar drawers.
Founded by Semler alongside Arabella Preston, the duo are also behind the skincare brand Votary, and focus on natural ingredients, potent formulas and captivating scents in all their products.
Verden Hortosa Scented Candle, £55
Verden Herbanum Hand Cream 75ml, £25
Verden Arborealist Reed Diffuser 100ml, £45
Notes From... Charlotte Semler
How would describe the brand in one sentence?
Verden means ‘the Earth’ in Danish. It’s a natural fragrance brand for bath, body and home.
What’s one thing you’ve learned you launched the brand, that you wish you had known sooner?
Our customers love Verden reed diffusers. We should have launched them sooner.
Why did you create the Herbanum Hand Cream?
Our natural fragrances that reconnect you with nature and make you feel great. We created these cute hand creams to allow you to carry Verden fragrance with you wherever you go and whatever you do.
This Herbanum fragrance smells of herbs and wild grasses - just squeeze some onto your hands, rub in and take a moment to breathe in the natural fragrance. It’s a brilliant, on the go reset!
What’s your favourite thing about the product?
I find the fragrance relaxes and centres me. It reminds me to breathe deeply and makes me feel great.
Do you have any expert tips, or favourite ways to apply it?
At the start of your meditation, breathwork or yoga practice, smooth this cream over your hands and hold them in front of your face. Breathe deeply and inhale the fragrance. It’s instantly grounding.
When it comes to advent calendars: are you an “open all at once” or a “strictly one day at a time” person?
Strictly one day at a time!
