The Next Big Thing in Fragrance
From the Vyrao scent that'll add pep to even the weariest of steps to the Frédéric Malle blend bound to reach icon status, Liberty predicts the sell-out scents of the future
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The Next Big Thing in Fragrance
From the Vyrao scent that'll add pep to even the weariest of steps to the Frédéric Malle blend bound to reach icon status, Liberty predicts the sell-out scents of the future
By: Shannon Peter
It’s fairly easy to identify what makes the world’s most popular perfumes skyrocket to scent stardom, those cult scents smelt on wrists worldwide; each one manages to bottle up the mood of the moment and render it to fragrance form. It’s why big, bold scents reign supreme in periods of mass celebration, while in more uncertain times, we reach for the comforting embrace of softer, skin-like musks and grounding woods. But what’s next? Which perfumes are set to define the coming season? We asked our in-house experts for their top predictions…
Read More: To find your next signature scent, seek the help of our expert guide
Byredo Rouge Chaotique Extrait de Parfum, £250
Loved by: Rhea Cartwright, Head of Beauty
“Byredo’s Night Veil collection is not for the faint-hearted. Think intense, bold notes that linger for hours. Rouge Chaotique has an intoxicating sweetness from plum and praline that marries with earthy oud and oak for a warming, sumptuous scent that will compliment your winter wardrobe.”
Shop NowVyrao Sun Rae Eau de Parfum, £135
Loved by: Hannah Richardson, Beauty Buyer
“I love Vyrao’s approach to fusing energy and emotion with perfumery. I particularly love the new fragrance, Sun Rae, which is all about joy and happiness. It’s a light and fresh fragrance with notes of ginger, bergamot and lemon. Perfect for lifting the mood as we head into the colder months.”
Shop NowNew Notes Latte di Cherry Extrait de Parfum, £149
Loved by: Laura Freitas, Buyer - Curated Product
“A new and exclusive brand to Liberty, I love New Notes’ innovative fragrances and tongue-in-cheek visuals. The notes of cherry, berries and sweet orange create a fruity cocktail, but the addition of jasmine and ylang ylang add a heady, romantic feel.”
Read More: Learn how to shop for perfume online with the help of these scent experts
Liberty LBTY. Fragrance Zephirine Eau de Parfum, £225
Loved by: Shannon Peter, Content Editor
"Sure, I might be biased, but I have a funny feeling that Liberty LBTY. Fragrance, our brand new collection of scents inspired by archival prints and crafted by world-renowned perfumers is about to make big waves in the world of scent. Each one feels as inherently artistic as everything else that leaves our Tudor halls, and Zephirine is my personal favourite. Crafted by Frank Voekhl, it's a big, bold, woody-floral scent that leaves a trail of deliciousness in your wake."
Read More: In Bloom: Liberty LBTY. Fragrance has finally landed
Escentric Molecules Molecule 01 + Ginger Eau de Toilette, £115
Loved by: Karlyn Voller, Buying and Product Info Coordinator
“This is my favourite minimalist fragrance with a twist. Molecule 01 + Ginger is a comfortingly clean scent mingling the iconic base with the added warmth and spice of fresh ginger, a trending fragrance note this year. For me, it’s a year-round fragrance and is great for layering too, always resulting in super chic, gender-less simplicity.”
Shop NowEditions de Parfums Frédéric Malle Heaven Can Wait Eau de Parfum, £185
Loved by: Nicole Zimbita, Assistant Buyer, Beauty
‘’Heaven Can Wait by Frédéric Malle takes you on a sensual journey full of warm spices, created by perfumer Jean-Claude Ellena. It's a subtle yet compelling fragrance and I love the warm notes of clove, pimento and vanilla.’’
Read More: The underrated art of matching perfumes to occasions
Granado Boemia Perfume, £110
Loved by: Victoria Steinsberg, Beauty Projects Coordinator
“Boemia by Granado is such a fantastic scent for any wearer. It evokes the spirit of 20th century Brazil with its fresh, light and spicy feel. It embodies boldness and independence, boosting my confidence when I wear it, but somehow it contrasts hugely from person to person. It’s a perfectly adaptable scent.”
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