In Appreciation of: Liberty’s Beauty Advent Calendar
The latest inductee to our prestigious Beauty Hall of Fame is about to make this December the best on record
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In Appreciation of: Liberty’s Beauty Advent Calendar
The latest inductee to our prestigious Beauty Hall of Fame is about to make this December the best on record
By: Shannon PeterThe Synopsis
The original and still the best, the Liberty Beauty Advent Calendar, £250 is back for another year. Housed inside a hand-painted reimagining of our iconic Tudor store by none other than artist Clym Evernden, hidden behind the doors are 25 drawers, each one home to a special gift bound to revitalise your beauty routine and beyond. But should grooming be more your thing, fear not, our men's version has you covered.
The Rise to Fame
Here’s a fun fact for you: Liberty’s Beauty Advent Calendar is the industry’s original, the first beauty advent calendar to bring together a curated edit of beauty heroes from a whole host of incredible brands. But not only was it the first, it's also the best. In fact, growing bigger and better with each passing year, it’s become a thing of beauty legend, with legions of fans joining the virtual queue in their thousands – long before December has even begun – just to be the first to get hold of one.
Read More: Calendar secured? What other new Christmas traditions will you start this year?
The Credentials
The real charm of Liberty’s Beauty Advent Calendar is obvious: the value. It’s priced at £250, yet contains over £1,000 worth of beauty bounty, so it’s hardly any surprise why so many Liberty shoppers invest in one each year.
In this year’s countdown, our expert buyers have hidden 29 extraordinary beauty products across 25 drawers. Some are cult classics, iconic products every bonafide beauty fan has to try. Others will be new discoveries – fresh drops from your favourite brands or under-the-radar beauty hall heroes, and you can expect to unbox incredible products from the likes of Byredo, Le Labo, Sunday Riley, Augustinus Bader, Dizziak, Larry King Haircare and much more besides.
And for a real treat, you’ll even unbox new and exclusive launches you won’t have seen anywhere else, including an exclusive look at Liberty LBTY. – our brand new collection of elevated fragrances made by the world's top perfumers.
Hate surprises? Seek comfort in our very special – and spoiler-filled – interactive unboxing.
Read More: The best Liberty gifts for everyone on your list
The Star Quality
You might have noticed that this year’s box has had quite the makeover. And that’s all thanks to world renowned artist, Clym Evernden. We tasked him with recreating the iconic facade of our London flagship store and the result, complete with all manner of winter wildlife, is rather charming.
Better still, this year’s calendar has an extra special addition as we’ve hidden a golden ticket worth £1,000 each inside five calendars allowing a handful of lucky Liberty Loyalists the chance to continue their beauty hauls well into the New Year. What would you buy?
Read More: Meet the Maker: Artist Clym Evernden shares his tools for creativity
