In Appreciation Of: Amouage’s Guidance
Meet the latest inductee into the Liberty Beauty Hall of Fame, from the modern masters of Arabian perfumery
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In Appreciation Of: Amouage’s Guidance
Meet the latest inductee into the Liberty Beauty Hall of Fame, from the modern masters of Arabian perfumery
The Synopsis
Founded in the Sultanate of Oman in 1983 to be ‘The Gift of Kings’, the fragrance house Amouage, has built a reputation for redefining the Arabian art of perfumery, bringing innovative modernity and true artistry to all its creations. A unique fusion of East meets West, the brand draws the rich heritage of Arabian fragrance into each of its hypnotising creations with arresting and alluring collections that speak to a sophisticated, confident, and well-travelled discerning clientele.
Known for alluring, Oud based perfumes and luxurious ingredients such as incense and myrrh, Amouage has become renowned for its modern approach to the historic: blending East and West in fragrances that exude avant-garde opulence. Guidance Eau de Parfum 100ml, £320, embodies the brand’s unique approach, and is sure to become a staple on your beauty shelf.
The Rise to Fame
Unparalleled craftsmanship, rare ingredients and a history of passionate innovation have made Amouage one of the most coveted names in the Arabian fragrance world. Since the brand was founded in 1983, it has grown a following that extends across the globe – with the multi-award winning Guidance an international best seller.
The Credentials
According to Amouage, Guidance: “reads like a poem, smells like an embrace and feels like words of wisdom”. Rich, mysterious and captivatingly elegant, a steady base of sandalwood and ambergris is rounded with poetic notes of jasmine and osmanthus with warming frankincense and pear acting as a final flourish. It’s complex, nuances and unlike anything you’ll have smelled before.
The Star Quality
If, like us at Liberty, Amouage’s fragrances have you hypnotised, you can take a trip to the opulent Amouage Experience in Muscat, Oman: “a museal space dedicated to tracing back the history of our House from its origins in the dream of a Sultan to its blooming years”.
If you don’t have time for the seven-hour flight, we have good news: you can visit Amouage’s pop-up in Liberty’s Fragrance Lounge to experience the wonders of the brand first hand. Just follow your nose to the Lower Ground Floor.
