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Jeanette Madsen and Thora Valdimarsdottir, the founders of Rotate

RSVP ROTATE: ROTATE Birger Christensen’s Guide to Party Dressing

Founders Jeanette and Thora share their tips for dialling up the glamour this season
By: Harriet Brown

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By: Harriet Brown
RSVP Rotate: Rotate Birger Christensen’s Guide to Party Dressing

RSVP Rotate: Rotate Birger Christensen’s Guide to Party Dressing

Founders Jeanette and Thora share their tips for dialling up the glamour this season

By: Harriet Brown

If anyone knows party dressing, its Jeanette Madsen and Thora Valdimarsdottir, the Danish duo behind the glam, elegant and dramatic brand ROTATE Birger Christensen.

Known for its alternative silhouettes and mastery of the partywear genre, ROTATE's eye-catching styles have just landed at Liberty – just in time for party season’s final hurrah: New Year’s Eve. If you’re on the hunt for an outfit for the countdown, look no further, and allow Jeanette and Thora to offer a few festive tips.

What new season trends are you most excited to wear this party season?

Thora: I am loving the drama of floor length dresses and if it has a train even better!

Jeanette: Sleek and elegant is the direction I have been choosing for this party season.

What are your favourite pieces from ROTATE's collection at Liberty? How will you be styling them for the festive season?

J: The Lace Draped Top and Black Lace Long Midi Skirt from our Holiday collection are my favourites. You can wear them alone, and style them up or down, or wear it together for a full look. The simple floral lace and dark sequins are subtly glamourous, and so I would style this look with simple stiletto heels and minimal jewellery for a chic look.

T: I love the Mini Ruched Long Sleeve dress, it is flirty and fun, whilst it’s simple colour scheme makes it perfect for styling! I would pair this with some fun shoes and bold jewellery for a festive outfit.

ROTATE Birger Christensen Black Lace Long Midi Skirt
ROTATE Birger Christensen Lace Draped Top
ROTATE Birger Christensen Mini Ruched Long Sleeve Dress

What are your golden rules for party dressing?

T: For me it is all about feeling comfortable. In the winter, when I am a bit pale, I will always choose something with a long sleeve or length, because I just feel more comfortable when I am a bit covered up – but if I remember to spray tan then I will get my legs out! Generally, I try to balance my look so that if I have my legs out, I cover my arms and vice versa.

J: I have no rules, but I do always need a pair of heels, that makes me feel ready for a party!

Do you have any tips and tricks you think people should know for party season?

T: Focus on choosing the right accessories. When in doubt, go for a simple, elegant dress but dress it up with accessories.

J: It’s all about balancing the look, if you have a lot going on at the top, then go for simple bottoms and shoes, and if you have loud pants or shoes, go for a simple top, if you have legs out, then maybe cover arms. It all depends on the outfit, but it’s important to find the right recipe!

If you really don’t know what to wear to an event: where do you look for inspiration?

J: I take a look through my wardrobe and find inspiration from pieces I’ve worn before – either wearing them again and styling them differently, or getting inspired to create a completely new look based off an old one.

T: I look at Pinterest or Instagram for inspiration. Often I will try to find someone wearing an item that I have at home to see how they style it and go from there.

What’s your advice for choosing an outfit for a festive party with no dress code?

T: I will always go for a blazer dress, because it fits in wherever I go or whatever I do. Sometimes it can be a bit awkward if you turn up in a full on party dress to a casual event, but a blazer dress tones down the ‘dress’ part and feels a bit more casual to me. And if the party is more dressy than you guessed, then you are still wearing a dress too!

J: I will always go for a black dress if I do not know the dress code, it is a classic for a reason!

What will you be wearing on NYE this year? And what will you be doing?

T: I will be staying home this year! But that does not mean I won’t be dressing up… I’ll be wearing the ROTATE Sequin Chiffon Maxi Dress this NYE, ringing in 2025 with silver sequins!

J: I’m spending the New Year in Umbria with my closest friends and family, so my outfit will be a spur of the moment decision! I will pack a lot of options and see how I feel on the day.

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