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A woman wears a checked two-piece from Peachy Den, paired with red tights

The Cult Brands Causing a Stir at Liberty

Meet the contemporary designers making waves in Liberty’s womenswear halls
By: Harriet Brown

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By: Harriet Brown
The Cult Brands Causing a Stir at Liberty

The Cult Brands Causing a Stir at Liberty

Meet the contemporary designers making waves in Liberty’s womenswear halls

By: Harriet Brown

With a new season of style well underway here at Liberty, we're taking the opportunity to shine a spotlight on a handful of the names that grace our fashionable halls. Each brand hand-selected by our team of expert buyers for their unique aesthetics, innovative design credentials and, crucially, their covetable clothing creations.

Head to Liberty's Second Floor, and you'll find yourself in our contemporary world: our selection of the modern makers, rising names and next generation stars deserving of a place in your wardrobe. Not only that, but you'll discover our curation of the world's most-wanted brands. The cult creators causing a stir, making a scene and garnering legions of devoted fans with their innovative new take on the fashion world. From Ganni's leopard print revolution to Peachy Den's take on British nostalgia: these are the names you need to know.

Rotate Birger Christensen

Founded by influencer friends Jeanette Madsen and Thora Valdimarsdottir, Rotate is best known for its alternative silhouettes and mastery of the partywear genre. Oversized shoulders, micro-mini hemlines, embellished denim and a hefty dose of sequins characterise their designs year round, with the founders professing a mission to bring the elegance of party season into everyday wardrobes.

With a new pop-up space just arrived on Liberty’s Second Floor, consider Rotate Birger Christensen an antidote to the cold winter days.

Paloma Wool

Paloma Wool’s origins as an Instagram art project underline its eclectic appeal to this day. Based in Barcelona, founder Paloma Lanna initially started the brand as an art project exploring multidisciplinary media, but the brand gradually evolved into a modern, experimental and highly covetable fashion brand.

Describing her aesthetic as “free and organic”, Lanna’s creations for Paloma Wool combine artistry and elegance in an eye-catching, often daring aesthetic that has captured the imagination, and wardrobes, of legions of devoted fans. While the brand’s namesake knits are a perennial must-have, sheer ruching, cut-outs and bold silhouettes have also cemented themselves as Paloma signatures.

Ganni

It wouldn’t be a cult brand round-up without the original cool girl brand. Founded by a Danish gallerist in 2000, its rise to cult status began in 2010, when Ditte and Nicolaj Reffstrup took the helm of the Copenhagen based brand. Beloved for their irreverent, tongue in cheek styles, bold and billowing silhouettes and signature Scandi insouciance – with just a hint of rebellion thrown in for good measure – the Ganni-girl is a force to be reckoned with.

While Ganni’s signature styles include leopard print denim, heritage checks and voluminous dresses, it’s their focus on next generation materials that sets them apart. With their Ganni Labs project, the brand takes sustainability seriously, seeking to develop new, more responsible materials which it uses in its collections.

Peachy Den

If Ganni brought Scandi-girl style to the masses, Isabella Whetherby’s London-based brand, Peachy Den, is rapidly on the way to doing the same for Brit-girl style. Resplendent with the 90s and 00s references that defined Whetherby’s younger years, the brand has catapulted into the spotlight thanks to it’s playful, optimistic and versatile collections, plus a distinctly British sense of humour.

“[We are] creating clothes that are designed by the women who wear them, our aesthetic is feminine-centric but not overtly,” Whetherby tells Liberty. “Ideas taken from girlhood-era style are contrasted with crisp, sporty detailing through unexpected fabrications or colouring.”

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