Notes From... Sam McKnight
The legendary hair stylist tells us all about his Deeper Love Treatment Mask
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Notes From... Sam McKnight
The legendary hair stylist tells us all about his Deeper Love Treatment Mask
To celebrate the arrival of the the Liberty Beauty Advent Calendar 2024 , and to help you get excited to open those Liberty print drawers (opened them already? We won’t tell…) we’re speaking to the founders behind some of our favourite brands in the calendar to hear the stories behind the products inside.
If you want to keep the mystery alive until December: consider this your spoiler warning, if you don’t mind a little teaser: get set for tips, tricks and insider stories from the very best in the beauty world.
Not got your hands on the Liberty Beauty Advent Calendar 2024 yet? Worth £1,205 but yours for £260, it's packed with 28 products, including 18 full-sized, from the most covetable brands in skincare, make-up, hair and fragrance.
This week’s note comes from Sam McKnight, who launched his eponymous brand, Hair by Sam McKnight, in 2017 with a luxury range of game-changing products designed to empower women through hair. His iconic Deeper Love Treatment Mask is a firm favourite at Liberty HQ, and is waiting for lucky recipients in this year’s advent calendar.
The Liberty Beauty Advent Calendar 2024
Notes From Sam McKnight
How would you describe your brand in one sentence?
Hair by Sam McKnight is a collection of fool proof, luxurious hair care and styling products that are easy to use, and promise to deliver glamour and sophistication right at your fingertips; for your best hair ever.
What’s one thing you’ve learned you launched, that you wish you had known sooner?
How costly sustainable packaging is. We are always striving to be as environmentally conscious as possible, so this is an area where we are always learning and improving. Mind you, I’m very proud of our credentials being a vegan, cruelty free brand that uses FSC paper and all our packing is made for a minimum of 30-70% PCR plastic and is recyclable. So we are holding our own.
Why did you create the Deeper Love Treatment Mask ?
I wanted to create a treatment that would be my go-to for everyone. A strengthening, repairing and nourishing mask. Not only is it a bond builder but it deeply hydrates too.
It is a multi tasking mask with clinically proven benefits.
Hair by Sam McKnight Deeper Love Treatment Mask
What’s your favourite thing about the product?
That it works in only 5 minutes! I know how time poor people are, and not everyone has the time or wants to leave a mask on for 20 minutes or do one pre shampoo. We formulated our treatments to work quickly and effectively so it's easy to add to your routine and to even use in a shower.
Do you have any expert tips, or favourite ways to apply it?
Pop Deeper Love through your mid lengths and ends, comb through with a wide tooth comb for even application and then pop a shower cap on. The steam and heat will help your treatment absorb and penetrate the cuticle, to help repair damage, breakage and nourish from inside out.
When it comes to advent calendars: are you an “open all at once” or a “strictly one day at a time” person?
Oh the best things come to those who wait! One day at a time.
