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Caroline Hirons

Notes From… Caroline Hirons

The legendary skin care expert and founder of Skin Rocks sit down with Liberty to share her founder tips and tricks
By: Harriet Brown

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By: Harriet Brown
Notes From… Caroline Hirons

Notes From… Caroline Hirons

The legendary skin care expert and founder of Skin Rocks sit down with Liberty to share her founder tips and tricks

By: Harriet Brown

If we do say so ourselves, this year’s Liberty Beauty Advent Calendar 2024 might just be our best edition yet. Ahead of the countdown, we caught up with the founders behind some of the best brands in the calendar to find out why this year’s selection of products is quite so special.

From internationally renowned fragrance houses to game-changing skincare stars and legendary makeup names: these founders really know their stuff and, exclusively for Liberty, they’re revealing the tips and tricks you need to know about the items waiting for you in each Liberty print drawer.

If you want to keep the mystery alive until December: consider this your spoiler warning, if you don’t mind a little teaser: get set for tips, tricks and insider stories from the very best in the beauty world.

This year's edition may now have sold out, but if you're looking for an alternative beauty treat for Christmas: we have just the thing. Discover our legendary Christmas Beauty Kits and Crackers: guaranteed to add a touch of glam to this year's festive proceedings.

This week's note comes from Caroline Hirons, the skincare guru and founder of Skin Rocks. Known for her no-nonsense approach to beauty and Skin Rocks' highly effective products, the brand's cult favourite The Moisturiser is hidden away in one of this year's Liberty print drawers.

Read on to discover more about the brand and the product, direct from its creator.

The Liberty Beauty Advent Calendar 2024
The Liberty Beauty Advent Calendar 2024

How would describe Skin Rocks in one sentence?
Skin Rocks was like giving birth to the culmination of my 27 years’ experience in beauty and 40 years in in retail.

What’s one thing you’ve learned you launched Skin Rocks, that you wish you had known sooner?
Can I be honest? There's actually nothing I wish I’d known sooner. When you’re launching a brand, especially in an industry as competitive as beauty, surprises can be a sign that you weren’t fully prepared. Over the years, I’ve immersed myself in nearly every aspect of the beauty industry—from working on the shop floor to consulting for major brands. I’ve witnessed first hand the challenges and mistakes others have faced, and I’ve learned invaluable lessons from those experiences. This extensive background gave me the confidence and insight to launch Skin Rocks with a solid foundation, knowing I was as ready as I could possibly be. The journey has been about execution rather than unexpected lessons.

Why did you create The Moisturiser?
I created The Moisturiser because cleansing and moisturizing are the cornerstones of any effective skincare routine. We often refer to them as the 'bookends' because they set the stage for everything else you do. Simply put, if you’re not nailing the basics—cleansing your skin properly and keeping it well-moisturized—then all the other steps in your routine won't be as effective. The Moisturiser was designed to ensure that everyone can master this essential step, providing the foundation for healthy, glowing skin

What’s your favourite thing about The Moisturiser?
It’s just a brilliant all-round moisturiser for all skins. It combines skin-conditioning and hydration-boosting actives such as pro-vitamin D3 and ceramides alongside antioxidants to bolster your skin to be the best it can be. It support barrier function and prevents water loss and is really comfortable and calming on the skin.

Do you have any expert tips, or favourite ways to apply it?
Start with a pea-sized amount—using the back of your nail to scoop it out helps ensure you get the right amount. Then, gently apply it to your face, and smooth it evenly across your face and décolletage. The key is to make sure every area is covered without overloading your skin. This ensures your skin gets the hydration it needs without feeling heavy or greasy.

When it comes to advent calendars: are you an “open all at once” or a “strictly one day at a time” person?
Don’t be sick. One day at a time obviously!

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