In Appreciation of: D.S & Durga's I Don’t Know What
The Liberty Beauty Hall of Fame’s enigmatic new entrant brings the “je ne sais quoi” like nothing else
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In Appreciation of: D.S & Durga's I Don’t Know What
The Liberty Beauty Hall of Fame’s enigmatic new entrant brings the “je ne sais quoi” like nothing else
By: Laura KennedyThe Synopsis
She’s just not like the other girls. D.S. & Durga I Don’t Know What Eau de Parfum, £148 defies distinct categorisation. It is something completely different, so its addition to Liberty’s coveted Beauty Hall of Fame is a fitting tribute. Technically a ‘fragrance enhancer’, I Don’t Know What is Designed to work in tandem with, and to elevate, any other fragrance. In short, she’s doing something new and she’s serious about scent.
The Rise to Fame
D.S & Durga is the Brooklyn-based brainchild of a self-taught perfumer and an architect. Industry disruptors at heart, they interpret fragrance as art, seeking to transport you to alternative times and places through the experience of fragrance. In a world of cookie-cutter fragrance, I Don’t Know What radically personalises the scent you love most.
The Credentials
With transformative ingredients at its heart like Iso E Super, which adapts to the notes it is paired with, I Don’t Know What is designed to work with other scents to create something truly bespoke. Also at the heart is vetiver acetate, which lends an interesting torn-leaf freshness to the powdery resin of Iso E Super. The result is ungendered, indefinable and incomparable. It’s the perfect scent – worn alone or layered with something else – for the person who wants to be different.
The Star Quality
I Don’t Know What is a radical rejection of fragrance as we think we know it. It’s the fragrance that no one will be able to name as you walk past them down the street, but everyone will admire. The overall effect is soft and uplifting, bringing just a little more oomph and revealing your everyday fragrance in a completely new light. It’s the shortcut to a new signature scent.
