The Fragrance Lounge
Home to the most prestigious brands in the world and the newest names in niche perfumery. A new way to shop fragrance, redefined for the senses.
Discover MoreThe Fragrance Lounge
Home to the most prestigious brands in the world and the newest names in niche perfumery. A new way to shop fragrance, redefined for the senses.
A one-of-a-kind space dedicated to the extraordinary art of scent, The Fragrance Lounge is a perfume destination like no other. Step away from the bustle of London's Soho and Carnaby Street, follow your nose, and descend the wood-panelled staircase to the Lower Ground Floor, and walk into a world of fragrance discovery deep in the heart of the Liberty building.
Upon entering The Fragrance Lounge, you'll find a curation of the world's finest fragrances – old, modern, heritage and avant-garde – outlined by olfactory family in our concierge edit, allowing you to be led on a journey by the scent itself. You’re invited to slow the pace, indulge, linger and explore.
The Concierge
Let our Fragrance Concierge take you on a journey to find a scent that’s unique to you.
Immerse yourself in this sensory space, centered around the love of perfumery, with a personalised experience on every counter.
Explore the impact of scent with a bespoke experience in one of our consultation spaces or luxury private suites. Book an experience and unlock your senses.
The Noseum
“I think about scent as a sculptural medium,” says perfume historian and artist Tasha Marks, whose work explores the connection between art and the senses.
Her Noseum installation, formed of 360 individual 3D-scanned noses, sits as an interactive centrepiece within The Fragrance Lounge, as an ode to the role of the expert or ‘nose’ in perfumery.
Finishing Touches
A beautifully wrapped present creates a sense of enchantment and anticipation. Our gift-wrapping services are the perfect way to tie up your experience at The Fragrance Lounge, and you can turn your chosen fragrance into a true signature scent with our personalised engraving service. It makes a thoughtful option for gifting, available at £20 for both services combined, or complimentary for purchases over £350.